The annual Sparkies Awards highlight the best and most promising tech and innovation businesses in the South West.
For the 2016 event, held in Bristol, the organisers were after a character design for some fresh branding and a spot of robot behaviour. We tried pitching a lightbulb, a talking fax machine even, but they wanted the robot. So, they got a robot, and it was ruthlessly exploited for life size cut-outs, masks, a projection, the award itself and countless printed promotionals. There was even a special Sparkies coin minted in purest plastic. Post-Brexit it’s actually a more reliable currency than the Bristol pound…
All in all, it’s exactly what Little Creature is all about – fun, friendly people who want something memorable and playful that they can shout about… and all for the greater good! (“The Greater Good…”)
* Stop (word)Press!… click here to check out the frenzied robo-antics of the SPARKies 2017 *
