Founded by author and award-winning thinkerciser Mark Stevenson, the wonderfully titled ‘League of Pragmatic Optimists’ (LOPO) is an organisation designed to help make new and imaginative ideas happen in order to help create a better world. Mark approached Little Creature with a fresh site design, branding and a few paragraphs explaining the concept and commissioned a 90s explainer video to sit on the website and beyond.
We settled on a simple but friendly stickman approach (with infographic overtones) and created a short script boiling down the concept to its key elements. Mark provided his own voiceover and the site and video launched in February 2015. Visit http://www.leagueofpragmaticoptimists.org to find out more about the LOPO movement…