The League of Pragmatic Optimists

Founded by author and award-winning thinkerciser Mark Stevenson, the wonderfully titled ‘League of Pragmatic Optimists’ (LOPO) is an organisation designed to help make new and imaginative ideas happen in order to help create a better world. Mark approached Little Creature with a fresh site design, branding and a few paragraphs explaining the concept and commissioned a 90s explainer video to sit on the website and beyond.

We settled on a simple but friendly stickman approach (with infographic overtones) and created a short script boiling down the concept to its key elements. Mark provided his own voiceover and the site and video launched in February 2015. Visit to find out more about the LOPO movement…