Little Creature’s association with online beer delivery company Beer Hawk goes right back to it’s inception in 2012 when the founders came to us for a character design. They wanted a sense of fun and a design that would work well both digitally and printed in flat colour on their packaging. They loved the resulting hawk character so much that a 60 second animated ad was commissioned to emphasise the variety of unusual craft beers they stock (see video below).
Over the years we’ve continued to collaborate on a number of promotions, including the youtube pre-roll ad (above) for Father’s Day 2016 which picked up over a million views and a series of short Facebook ads for their bestselling Beer Advent Calendar. An illustrated internal presentation (below) went down so well Beer Hawk requested a printed version for the office walls after which they commissioned a 4mx2m illustrated mural in the same style for the Beer Hawk bar in Spitalfields, London.
Below: Details from a mural design commissioned in 2021 to capture the ambitions and sustainable goals of Beer Hawk’s partnership with home brewery company Perfect Draft
Below: Our hawk design used in the original logo & translated to packaging (below), t-shirts, embossed glasses & more! (Surely somebody somewhere has a tattoo…?)
Initial concepts (above) for the original animated ad we produced when Beer Hawk first launched (below)