Digital agency Insitu commissioned a number of animated videos and graphic content for a major internal comms course on sustainability and leadership for global energy company Air Products. An ambitious storyline covering the careers of 5 key leaders within the company over a period of 15 years, the videos required an economical style with hints of real world dilemmas involving malfunctioning power plants and futuristic tech. With support from the magic fingers of local animator Luke Maitland, we created almost half an hour of animated content in the end and the final videos tell their stories simply, memorably and with a charm of their own.
Above: Character design inspired by the mid-century German illustration below (Alfred Haller) and Harry Stevens’ London Underground campaign from the 70s…
Below: The latter stages of the story required Mixed Reality headsets and HUD screens as a simple way to convey story timelines and key plot points…
